Free tool · Links & outreach
UTM campaign URL builder
Add your campaign parameters to build a tagged URL that tracks exactly where your traffic comes from in Google Analytics. Consistent tags keep your reports clean.
The page you're linking to
utm_source
utm_medium
utm_campaign
utm_term, optional
utm_content, optional
How it works
Three steps, no signup.
Enter your URL
Add the destination page you are linking to.
Add campaign tags
Fill in source, medium and campaign, plus optional term and content.
Copy the link
Use the tagged URL in your ads, emails and posts.
FAQ
UTM Campaign URL Builder questions.
What are UTM parameters?
Tags added to a URL that tell analytics where a visit came from. The five are source, medium, campaign, term and content. Source, medium and campaign are the core three you should always set.
Why keep UTM tags consistent?
Analytics treats Facebook and facebook as different sources, fragmenting your reports. Pick a lowercase convention and stick to it. The builder keeps formatting clean so your data stays tidy.
Do UTM links affect SEO?
Use them for outbound campaign links in ads, email and social, not for internal links. On internal links they can split analytics and create duplicate URLs. Set a canonical tag to be safe.
Will the parameters be visible to users?
Yes, they appear in the URL. That is fine for campaign links. If you want a tidy link to share publicly, shorten the tagged URL with a link shortener afterwards.
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