Free tool · Links & outreach
Anchor text generator
Enter your brand, page and keywords to get a link-by-link anchor plan weighted toward branded and naked-URL anchors. Paste your current anchors and the plan corrects an over-optimized profile.
Comma or line separated. Used sparingly, for partial-match and exact-match anchors.
Under a year old or fewer than 50 referring domains. Build trust in the brand first.
How many new links you expect to build next, up to 200.
| Type | Target |
|---|---|
| Branded | 50% |
| Naked URL | 25% |
| Generic | 15% |
| Partial match | 8% |
| Exact match | 2% |
Add your brand name or the page URL. Branded and naked-URL anchors should carry most of your links, so the plan starts there and adds keywords sparingly.
There is no official safe ratio. These targets are conservative starting points. Compare them with the anchor profiles of pages that rank for your keywords before you push keyword anchors higher.
How it works
Three steps, no signup.
Enter your details
Add your brand name, page URL and a few target keywords.
Pick a target mix
Choose New site, Established site or Too many keyword anchors, or set your own percentages.
Follow the plan
Use the anchors in order, link by link. Paste your current anchors to plan around what you already have.
FAQ
Anchor Text Generator questions.
What is anchor text?
The clickable words in a link. Search engines use anchor text as a signal about the destination page, which is why a natural, varied anchor profile matters for link building.
What is a natural anchor text ratio?
There is no exact formula, but healthy profiles lean heavily on branded and naked-URL anchors, with generic and partial-match anchors mixed in and very few exact-match keyword anchors.
Why avoid exact-match anchors?
A backlink profile stuffed with exact-match keyword anchors is a classic over-optimisation footprint, and exactly what Google's spam systems look for. Those links get ignored, or in bad cases lead to a manual action. Variety, led by your brand name, is far safer.
How does this fit a link building strategy?
When you place foundation links, profiles and mentions, vary the anchor each time. This generator gives you a ready mix so you are not reusing the same keyword anchor everywhere.
More free tools
Keep going.
Tools find the work. Lynx does it.
Lynx is an AI agent that builds your backlinks automatically across 2,000+ directories, forums and content platforms. Monitored for 90 days. Your first link is free.