Free tool · Links & outreach

Anchor text generator

Enter your brand, URL and target keywords to generate a varied list of anchor texts across branded, naked-URL, generic and partial-match types, so your link profile looks natural.

Comma or line separated

Anchor text mix
Enter your brand, URL and keywords.

How it works

Three steps, no signup.

1

Enter your details

Add your brand name, page URL and a few target keywords.

2

Generate anchors

Get a mix weighted toward branded and natural anchors, not exact-match.

3

Use them naturally

Spread the anchors across your link building so no single type dominates.

FAQ

Anchor Text Generator questions.

What is anchor text?

The clickable words in a link. Search engines use anchor text as a signal about the destination page, which is why a natural, varied anchor profile matters for link building.

What is a natural anchor text ratio?

There is no exact formula, but healthy profiles lean heavily on branded and naked-URL anchors, with generic and partial-match anchors mixed in and very few exact-match keyword anchors.

Why avoid exact-match anchors?

A backlink profile stuffed with exact-match keyword anchors is a classic over-optimisation footprint that can trigger a Penguin-style penalty. Variety, led by your brand name, is far safer.

How does this fit a link building strategy?

When you place foundation links, profiles and mentions, vary the anchor each time. This generator gives you a ready mix so you are not reusing the same keyword anchor everywhere.

From the team behind Lynx

Tools find the work. Lynx does it.

Lynx is an AI agent that builds your backlinks automatically across 2,000+ directories, forums and content platforms. Monitored for 90 days. Your first link is free.