Free tool · Links & outreach
Anchor text generator
Enter your brand, URL and target keywords to generate a varied list of anchor texts across branded, naked-URL, generic and partial-match types, so your link profile looks natural.
Comma or line separated
Enter your brand, URL and keywords.How it works
Three steps, no signup.
Enter your details
Add your brand name, page URL and a few target keywords.
Generate anchors
Get a mix weighted toward branded and natural anchors, not exact-match.
Use them naturally
Spread the anchors across your link building so no single type dominates.
FAQ
Anchor Text Generator questions.
What is anchor text?
The clickable words in a link. Search engines use anchor text as a signal about the destination page, which is why a natural, varied anchor profile matters for link building.
What is a natural anchor text ratio?
There is no exact formula, but healthy profiles lean heavily on branded and naked-URL anchors, with generic and partial-match anchors mixed in and very few exact-match keyword anchors.
Why avoid exact-match anchors?
A backlink profile stuffed with exact-match keyword anchors is a classic over-optimisation footprint that can trigger a Penguin-style penalty. Variety, led by your brand name, is far safer.
How does this fit a link building strategy?
When you place foundation links, profiles and mentions, vary the anchor each time. This generator gives you a ready mix so you are not reusing the same keyword anchor everywhere.
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