Free tool · Meta & structured data
Schema markup generator
Pick a type, fill in the fields and get clean JSON-LD structured data you can paste into your page to help Google understand your content and show rich results.
Blog posts and news. Helps Google show the right headline, image, author and date.
One per line. Google prefers 16:9, 4:3 and 1:1 versions, at least 1200px wide.
* Required by Google for this rich result.
Fill in the fields, or load the example, to generate JSON-LD.Opens the Schema Validator with this code, so you can check every property before it goes live.
How it works
Three steps, no signup.
Choose a schema type
Pick one of 13 types, from Article and Product to Event, Recipe, Job Posting and Video.
Fill in the fields
Fields Google requires are marked, and the tool lists anything missing. Load the example to see what goes where.
Validate and paste
Check the markup in our Schema Validator with one click, then paste the script into your page.
FAQ
Schema Markup Generator questions.
What is schema markup?
Structured data is a standard vocabulary, schema.org, that describes your page to search engines: that this is a product, with this price and rating. It can unlock rich results like stars, prices and FAQs in search.
Should I use JSON-LD or microdata?
JSON-LD. Google recommends it because it sits in a single script block separate from your HTML, which is easier to add, maintain and validate. This tool outputs JSON-LD.
Does schema improve rankings?
Not directly, but rich results take up more space and earn more clicks, which lifts traffic. Some result types, like review stars, product prices and event dates, are only available with the right markup.
How do I test my markup?
Click Validate this markup to open it in our Schema Validator, which checks the syntax and Google's required properties. Google's Rich Results Test then confirms which rich results the live page is eligible for.
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