September 2026 spam update
Spam update that applies globally and to all languages.
Google Search Status DashboardFree tool · Domain & site research
A timeline of confirmed Google ranking updates with start dates, end dates and rollout length. Recent updates sync automatically from Google's Search Status Dashboard, and major milestones go back to 2011.
How it works
Updates are listed newest first, with any update still rolling out marked at the top.
Narrow to core, spam, reviews or helpful content updates, or search by name or year.
Line up drops or gains in your analytics with update dates to see what may have affected you.
FAQ
Recent updates come from Google's own Search Status Dashboard, which lists confirmed ranking updates with start and end times. Older milestones such as Panda and Penguin are dated from Google's announcements and confirmations, linked on each entry.
A broad change to Google's ranking systems, released several times a year. Core updates don't target specific sites. Pages can rise or fall as Google reassesses relevance and quality.
Wait until the rollout finishes, then compare the pages that lost traffic with the pages that now rank. Improve content quality and usefulness rather than chasing quick fixes.
The page refreshes from Google's dashboard every few hours, so a new update usually appears the same day Google confirms it.
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Showing 69 of 69 updates
Spam update that applies globally and to all languages.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardCore update for Google Discover, for English-language users in the US: more local, less clickbait, more in-depth content from sites with topic expertise.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardBroad core update, released a week after the November 2024 core update finished.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardCore update aimed at showing more genuinely useful content, including from small and independent sites, and at catching site improvements.
Google Search Status DashboardSpam update to Google's automated spam detection.
Google Search Status DashboardSpam update released with three new spam policies: expired domain abuse, scaled content abuse and site reputation abuse.
Google Search Status DashboardMore complex than a usual core update, with changes to multiple core systems. Helpfulness is now judged by core ranking rather than one separate system.
Google Search Status DashboardLast announced reviews update. Google now improves the reviews system continuously and no longer posts these updates.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardSpam update with better coverage in many languages, including Turkish, Vietnamese, Indonesian, Hindi and Chinese.
Google Search Status DashboardImproved the helpful content classifier. The last standalone helpful content update before the system moved into core ranking in March 2024.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardReviews update that widened the system beyond products, to reviews of services and other things.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardProduct reviews update covering 11 languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese and Polish.
Google Search Status DashboardUsed SpamBrain to neutralize unnatural links. SpamBrain now detects both sites buying links and sites used to pass outgoing links.
Google Search Status DashboardImproved the helpful content classifier and extended it to content in all languages.
Google Search Status DashboardSpam update that applies globally and to all languages.
Google Search Status DashboardProduct reviews update for English-language product reviews.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardFirst helpful content update: rewards original, people-first content and demotes content made mainly to rank.
Google Search Status DashboardProduct reviews update for English-language product reviews.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardProduct reviews update for English-language product reviews, aimed at in-depth reviews with evidence of real testing.
Google Search Status DashboardBrought page experience signals (Core Web Vitals, HTTPS, no intrusive interstitials) to desktop ranking. Mobile-friendliness doesn't apply on desktop.
Google Search Status DashboardProduct reviews update for English-language product reviews.
Google Search Status DashboardBroad core update to Google's ranking systems.
Google Search Status DashboardSpam update to Google's automated spam detection.
Google Search Status DashboardAimed to identify and nullify link spam across multiple languages, with guidance on qualifying affiliate, sponsored and guest post links.
Google Search Central BlogSecond half of the two-part broad core update announced in June 2021.
Google Search Liaison on XSecond part of the June 2021 spam update, also completed within one day.
Google Search Liaison on XFirst of two general spam updates, released and completed on the same day.
Google Search Liaison on XAdded page experience signals, including Core Web Vitals, to mobile ranking, phased in gradually over about 11 weeks.
Google Search Central BlogFirst half of a two-part broad core update. Google split the release because some planned changes were not ready.
Google Search Liaison on XRewarded in-depth, research-based product reviews over thin content that summarizes products, for English-language reviews.
Google Search Central BlogLet Google rank specific passages within a page for very specific searches, launched for US English queries.
Google Search Liaison on XBroad core ranking update that took 13 days to roll out.
Google Search Liaison on XBroad core ranking update that took two weeks to roll out.
Google Search Liaison on XApplied BERT language models to ranking and featured snippets, helping Google understand about 1 in 10 US English searches.
Google blogBroad core ranking update that rolled out across Google's data centers over several days.
Google Search Liaison on XBroad core ranking update that Google announced the day before release.
Google Search Liaison on XBroad core update, and the first one Google gave an official name.
Google Search Liaison on XBroad core update. SEOs nicknamed it Medic after large ranking swings for health sites.
Google Search Liaison on XMade page speed a ranking factor for mobile searches. Only the slowest pages and a small share of queries were affected.
Google Search Central BlogMobile pages that hide content behind intrusive pop-ups or interstitials right after a click from search may rank lower.
Google Search Central BlogMade Penguin part of the core algorithm, running in real time and adjusting rankings based on spam signals instead of demoting whole sites.
Google Search Central BlogBoosted mobile-friendly pages in mobile search results worldwide, in all languages.
Google Search Central BlogStarted using HTTPS as a lightweight ranking signal, affecting fewer than 1% of global queries at launch.
Google Search Central BlogTied local results more closely to web search ranking signals and changed how distance and location rank, for US English. Pigeon is an industry nickname.
Search Engine Land (confirmed by Google)New version of the Panda quality algorithm aimed at demoting thin and low-quality content.
Matt Cutts, Google webspam lead, on XTargeted heavily spammed search queries such as payday loan terms.
Matt Cutts, Google webspam lead, on XNext generation of the Penguin webspam algorithm, affecting about 2.3% of English-US queries. Rolled out worldwide in one afternoon.
Matt Cutts, Google webspam lead, on XTargeted webspam tactics such as keyword stuffing and link schemes. Google said about 3.1% of English queries were noticeably affected.
Google Search Central BlogDemoted pages with little visible content above the fold because ads fill the top of the page. Google said under 1% of searches were noticeably affected.
Google Search Central BlogRanked more recent results higher for time-sensitive searches such as news, recurring events and frequently updated topics, affecting about 35% of searches.
Google blogLowered rankings for thin, low-quality and copied content and lifted original, useful sites. Google said 11.8% of queries changed noticeably.
Google blogUpdates since November 2021 come from Google's Search Status Dashboard and refresh every 6 hours. Dates are in US Pacific time, as on the dashboard. Earlier milestones are dated from Google's announcements and confirmations, linked on each entry.